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New Family as a New Enterprise: Strategy of Success

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Source of Funding: Swiss - Latvian Cooperation Programme 2009-2012
Program: NGO Fund of Swiss - Latvian cooperation program

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The goal of the project “New Family as a New Enterprise: Strategy of Success” is to work out and provide pilot testing of a business approach to the creation and development of a new family with children. This approach is based upon training and counselling programme which later will be multiplicated with the assistance of moderators who will be chosen of the most active and interested young parents.


Project Summary:

The goal of the project “New Family as a New Enterprise: Strategy of Success” is to work out and provide pilot testing of a business approach to the creation and development of a new family with children. This approach will be based upon training and counselling programme which later will be multiplicated with the assistance of moderators who will be chosen of the most active and interested young parents.

The project target group are young parents up to 25 years old. The project will result in raising awareness of young parents in managing their family life, establishing particular goals, developing realistic plans, mobilising available resources and controlling the implementation of planned activities. Business approach to family life is based upon supposition that every person is able to become an entrepreneur regarding his or her private life and a family.

The project will be implemented in Riga, information about it and results of the training and counselling programme will be disseminated in other Latvian cities and towns. Later on the the programme implementation is planned in all Latvian regions.

The main project activities include: detailed development and pilot implementation of the training and counselling programme; creation of the team of trainers and moderators and its training for further running the programme; seminar for young parents about Swiss experience in entrepreneurial approach in family life; project publicity activities.

Project results include the following: training and counselling programme (including training and methodology materials for trainers and participants) is developed; 8 trainers-counsellors are trained; at least 35 representatives of the target group took part in the programme pilot testing; project publicity activities are implemented in all regions of Latvia; the plan for further programme implementation is developed.



Project results:
  • A team of trainers-consultants and moderators (8 persons) has been established and received training in a 40-hour seminar. The team was responsible for elaboration and implementation of the programme;
  • A 24-lesson educational-consultative programme „Jaunā ģimene kā jauns uzņēmums: veiksmes stratēģija" (New Family as a New Enterprise: Strategy of Success) has been elaborated, and educational handouts for participants and methodological materials for trainers have been prepared;
  • 42 representatives of the target group have participated in the programme activities (24 activities in Latvian, and 24 activities in Russian); participants learned how to use business approach in managing their family life. Each participant drafted his or her family "business plan" based on their values and priorities, learned specific abilities and skills for its implementation;
  • Upon completion of the training activities, four moderators were selected from the participants and were issued a certificate, which allows them to run the programme independently;
  • Six seminars have been organised on the Swiss experience in introducing business approach to family life;
  • The experience gained in the project has motivated and encouraged the target group to assume greater responsibility in managing their own family lives.
Target group: Young people
Legal status of Project Promoter: Association/Foundation
Region: Riga Region
Amount of Grant Awarded: 25549.29 LVL / 36 353.36 EUR
Amount of Grant Spent: 25065.40 LVL / 35 664.85 EUR
Project number: 2010.CH04/mac-127/22
Project Promoter: Baltic Franchise Foundation (Baltijas Franšīzes Fonds)
Partner(s): Resource Centre for Women „Marta” (Resursu centrs sievietēm "MARTA")
Start date of project: 01.03.2012.
Project finish date: 31.12.2012.
Place of implementation: Rīga
Contact information: Elizabetes iela 45/47, Rīga, LV-1010
www: http://www.franchising.lv
Date of approval: 27.01.2011.
Duration of the project: 01.03.2012.-31.12.2012.