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„New Gold” Healthy and active lifestyle – life quality and social integration tool for young people and seniors

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Source of Funding: Swiss - Latvian Cooperation Programme 2009-2012
Program: NGO Fund of Swiss - Latvian cooperation program

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Latvian national development plan (NDP) 2007 – 2013 sets improvement of individual quality of life as the main target. Main resource for that is knowledge and skills and their skilful application. Preconditions  mentioned  are  –  healthy  person  in  sustainable  society;  safe  and  democratically consolidated  society;  progressive  infrastructure  and  services;  accurate  living  environment.  State has  to  promote  healthy  lifestyle  among  various  population  groups,  including  promotion  of physical activities and promotion of healthy nutrition principles.
Project  objective  is  by  improving  the  knowledge,  attitude  and  practice  to  promote  healthy  and active lifestyle, improve overall life quality and decrease social isolation of young people,  young parents and seniors. That will be achieved by implementing the following activities:  research on the  demand  and  supply  services  on  healthy  and  active  lifestyle  knowledge  and  skills  for marginalized  group  will  be  carried  out  and  followed  by  elaboration  of  recommendations  for municipalities; successfully working in UK model on cooperation of various marginalized groups for  improvement  of  health,  life  quality  and  social  integration  will  be  taken  over  and  adapted  to local situation; health promoting or sport facility in one of the municipalities will be put in order or created.
Project target  group is orphans (30),  young parents (30) and old people (60) who are in the high risk group of social isolation. At least 60 more target groups’ representatives will take part in sport games and putting in order or creating health promoting or sport facility. Involvement of the target group  will  be  achieved  in  cooperation  with  media,  orphanages,  social  services,  municipalities, pensioner organizations etc. 
Gained  skills  and  knowledge  are  self-sustainable  among  participants  and  within  their  social networks.  Research  document  and  recommendations  ensures  sustainability  at  political  and strategical  levels.  Web  tools  like  portal  and  presence  in  social  networks like  ensures  wider  dissemination  of  information  after  the  project  and  serves  as platform for new initiatives.
The project covers all Latvia and the planned project length is 18 months.

Priority: Akadēmiskie pētījumi
Target group: Children,Young people,Seniors
Legal status of Project Promoter: Association/Foundation
Region: Riga Region
Amount of Grant Awarded: 81903.29 LVL / 116 537.88 EUR
Project number: 2010.CH04/mac-128
Project Promoter: Latvian Democratic Society Support Center
Partner(s): Society" Jaunā sieviešu basketbola līga", Society "TTT Dāmu
Start date of project: 01.01.2011.
Project finish date: 30.06.2012.
Place of implementation: Rīga, all Kurzeme, all Vidzeme, all Latgale, all Zemgale, Cēsis county Līgatne parish
Legal address: Šarlotes st.1a, Rīga, LV-1001
Phone: 67375238
Fax: 67375238
E-mail: ;